10/4/2024

Bernard Arnault's LVMH partners with Formula 1

French businessman Bernard Arnault's luxury group LVMH Moët Hennessy Louis Vuitton has been named global sponsor of Formula 1 in a new ten year agreement, starting from the Melbourne Grand Prix in March 2025. The partnership aims to bridge the worlds of motorsports and fashion, and Arnault commented 'The people, the quest for excellence and the passion for innovation are at the heart of the activity of our Maisons and Formula 1. In motorsport as in fashion, watchmaking or wines and spirits, every detail counts on the path to success. Both in our workshops and on circuits around the world, it is this incessant search to break boundaries that inspires our vision, and this is the meaning that we want to bring to this great and unique partnership between Formula 1 and our Group'.

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