9/24/2024

NewJeans partner with Calvin Klein

K-Pop group NewJeans star in the latest campaign for Calvin Klein, shot by Canadian photographer Gordon von Steiner. The band became the fastest K-pop act to hit one billion streams on Spotify in May 2023, and they jointly commented 'We are so excited to star in a Calvin Klein campaign. It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles'.

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