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British pop group S Club star in Waitrose's Christmas 2024 campaign, singing a remix of their 1999 hit You’re My Number One. Band member Jo O'Meara commented 'We just had the best time working on this campaign with Waitrose. We all shop there and it’s such a classic British brand, so it felt like a natural partnership from the start. "You’re My Number One" is a song from the first album we ever released in the late ‘90s, so having Jax Jones create this remix all these years later is so special'.
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