7/2/2024

Ellie Boatman and Jasmine Joyce for Bluebella

British rugby players Ellie Boatman and Jasmine Joyce front the #StrongIsBeautiful campaign for lingerie brand Bluebella, which aims to encourage teenage girls not to drop out of sport. Boatman commented 'This Bluebella campaign is about showing girls that sport and fitness can help them feel really empowered, and how they can look muscular and strong, as well as feeling feminine'.

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