Not Like Us hitmaker Kendrick Lamar has been unveiled as the latest ambassador for Chanel, starring in the fashion house's new eyewear campaign.

The American rapper commented 'I visited the Chanel ateliers and saw the process of how something goes from design to execution. Seeing the people who work hard and bring these visions to life resonates with me. Chanel has a timeless legacy and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses'.