Colombian singer/songwriter and actor Sebastián Yatra has been appointed the new Azzaro global fragrance ambassador, and will appear in the brand's next campaign for its new Forever Wanted Elixir scent.

The Latin Grammy winning musician commented 'It's a brand that I love, because it reminds me of my father in his golden age. It is the first cologne that I saw him wear as a kid, in that moment where you see your dad as that invincible figure, where he’s young, but at the same time he’s wise and moving the world'.