Collaborations

Lionel Messi and LeBron James for Beats by Dre


12 02 2025

Sports legends Lionel Messi, LeBron James, and Shohei Ohtani, star in a new campaign for Beats by Dre, promoting the Powerbeats Pro 2 earphones.

James commented 'I’ve been a huge fan of the Powerbeats line since it first launched, and seeing it evolve into the new Powerbeats Pro 2 is incredible. Music has always been a key motivator in my training, and these earphones take an already iconic product to the next level'.

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