When Harry Met Sally stars Meg Ryan and Billy Crystal have reunited to front Hellmann’s 2025 Super Bowl campaign.

The ad sees the pair recreate the iconic Katz’s Deli scene from the 1989 film, and also features an appearance from American actor Sydney Sweeney. Crystal commented 'When we first walked onto the set together and sat at the “I’ll have what she’s having table,” we felt that connection. Like we were picking up where they left off. It just felt alright. Like they have been going there for 35 years. And that is rare and great'.