BLACKPINK star Rosé has been unveiled as the face of the 2024 Valentine's Day campaign for Kim Kardashian's intimates brand Skims.

The K-pop singer commented 'Valentine’s Day has always held a special place in my heart. Maybe it’s also because it’s only a few days after my birthday, it feels special to me, almost like a second round of a birthday. This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did'.