Jamaica born, London based fashion designer and artist Jawara Alleyne founded his eponymous fashion label in 2021 after graduating with a masters from Central Saint Martins in 2020.

An alumnus of the Fashion East initiative, Alleyene was nominated for the New Establishment Womenswear gong at the 2024 Fashion Awards and his designs have been worn by Rihanna, Charli XCX, Tems, Jorja Smith, Alva Claire and Flo. Alleyne is due to return in February 2025 for his on-schedule catwalk show at London Fashion Week.