Kate Spade New York has tapped American singer/songwriter Madison Beer as the face of its Christmas 2024 ad campaign, being launched alongside the brand's 2024 Gift Guide.

Beer commented 'This Kate Spade New York holiday campaign is about celebrating friendships and those special people in our lives who always show up. For me, it’s my best friend, Lena. This is a tribute to best friend energy and how we celebrate each other this season'.