Acne Studios has tapped British singer/songwriter Charli XCX as the face of its spring/summer 2025 campaign.

A spokesperson for the brand commented 'We're always drawn to personalities and creative energies that are unafraid to explore and challenge the idea of boundaries. What's fascinating about Charli is how she blurs the lines between underground and mainstream, pulling these worlds together rather than apart, which speaks to me. Ultimately, she makes space for artists to be a bit more daring, and that’s exciting'.