American model and actress Amber Valletta stars in a new campaign for denim brand Triarchy, promoting the retailer's plastic-free stretch denim jeans.

Valletta commented 'This campaign is important to me because I want to collaborate with brands like Triarchy, which is leading the way in sustainable denim. Triarchy is revolutionising stretch denim production by eliminating crude oil-based poly synthetic blends and plastics. Instead, they use just two percent rubber to provide stretch. Their approach to creating one of fashion’s most popular items focuses on making it better for both people and the planet'.