Madness frontman Suggs and British rapper Central Cee co-star with current and former Chelsea FC players including Cole Palmer, Sam Kerr, and Jimmy Floyd Hasselbaink, in the football club's Christmas 2024 campaign.

The ad highlights the issue of homelessness in London, and aims to raise money for charities including the Barons Court Project. A spokesperson for the club commented 'With over 3,000 people sleeping rough in our local community, it is crucial to be supporting individuals and families affected by homelessness and its root causes during the festive period and beyond'.