British actor Richard Durden and film director James Marsh star in a new campaign for Age UK, which aims to change the view of older people in society.

Marsh commented 'I think the message of this TV spot is that we need to change how we perceive older people and not to disregard them because they’re older. It’s a category that older people are put in that dismisses them. We must remind ourselves that every older person has lived a life, had experiences, learned from them hopefully, and has a lot to offer'.