Rush hitmaker Troye Sivan has been announced as the new global ambassador for haircare brand Schwarzkopf, becoming the face of the blonde colour collection BLONDME.

The Australian singer commented 'This new hair colour just feels very much like me at the moment. It's about not being afraid to take up a little bit more space, maybe being a little bit louder than I used to be. When I think of blonde, I think of confidence, of expressing yourself and I do think going blonde is a statement'.