Maybelline has enlisted personalities including Naomi Campbell, Gigi Hadid, and RuPaul, to star in its ICONS campaign, promoting the Instant Eraser concealer.
The beauty brand shared the news on Instagram, posting 'It takes an icon to know an icon. And who better than the iconic @gigihadid, @naomi, and @rupaulofficial? Our Instant Eraser Concealer can truly do it all, even concealing the toughest dark circles'.