Emily in Paris star Lucien Laviscount has been announced as the new menswear ambassador for Tommy Hilfiger, starring in the fashion brand's autumn/winter 2024 jewellery and watch campaign.

The British actor commented 'I’m thrilled to be part of the Tommy family! Fashion’s all about expressing yourself, and this watch collection does just that - it’s sharp, timeless, and elevates any look. That’s pure Tommy, through and through'.