Burberry has enlisted personalities including Lila Moss, Maya Wigram, Lily Donaldson, Adwoa Aboah and Nora Attal to front its winter 2024 campaign, shot in the Lake District by British fashion photographer Tyrone Lebon.

Daniel Lee, the brand's Chief Creative Officer, commented 'We were inspired by the characters who wear Burberry, and the outdoors and landscapes that are part of the brand's heritage. The Lake District feels familiar, and it has a sense of adventure'.