CUFF IT hitmaker Beyoncé has launched her whisky brand, SirDavis, in collaboration with Moët Hennessy.

The American pop icon commented 'When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category'.