Magic Mike star Channing Tatum has been unveiled as the new face of Versace's Eros fragrance.

Tatum commented 'When I started modelling in the 2000s, Versace was the brand I always wanted to work with but never did, so this campaign feels extra special and personal to me. The Versace name has such a strong meaning to so many around the world, and to be a part of that legacy is a real privilege. Donatella is a true icon and friend and I am so excited to see the reaction to what we've created together'.