TJ Maxx has enlisted This Is Us star Mandy Moore to front its latest campaign, titled Claim Your And, designed to 'empower women everywhere to break free of the labels that limit them'.

Moore commented 'For as long as I can remember, I've felt confined by labels given to me - a singer or an actress, kind or strong, a producer or a mom - but I've never been this OR that. There's so much power in forgetting "or" and I'm so excited to finally be claiming all of my "and's - on my own terms - at this stage in my life'.