American YouTuber and professional boxer Jake Paul has launched a male personal care brand, W, featuring body wash, body spray, and antiperspirant deodorant.

Paul commented 'If you know me, you know I'm a clean freak. I always want to smell fresh, but training in Puerto Rico's humid climate makes it a real challenge. I needed a product that could keep up with my lifestyle - one that smells amazing but isn't full of junk ingredients. That's why I started W… to create products for guys that will boost their confidence and smell amazing, but also don't cost $20 for a stick of deodorant'.