British singer/songwriter Jack Savoretti stars in a new campaign, The Secret Italian Coast, for a collaboration between Italian brewing company Birra Moretti and British travel brand Secret Escapes.

Savoretti, of Italian heritage, commented 'Like music, food is intrinsic to my relationship with Italy so when Birra Moretti contacted me to front this campaign in collaboration with Secret Escapes, I jumped at the chance to go back to my roots to celebrate the essence of Italian culture through the discovery of a lesser-known, secret Italy'.