Sports stars including Sha'Carri Richardson, Laurie Hernandez and Rose Lavelle front the latest campaign for Olay.

A spokesperson for the brand commented 'Each of these women has a unique story that we're excited to elevate as they plan to take on the big stage. I take personal accountability as the leader of North American skincare at Olay to make sure the voices in front of and behind the camera represent the diversity of the consumers we want to serve - this is another way for us to do that'.