American TikToker Monet Mcmichael has collaborated with Snif to launch a fragrance called Rose Era, launching June 13.

Mcmichael commented 'Fragrance is a big part of the getting ready process. It's that final touch - you're not complete without it. I remember fangirling because I had tried Snif's Crumb Couture a month earlier and was just like, "oh my god, you created the most special fragrance", and we just hit it off'.