American actress and musician Esther-Rose McGregor, daughter of Ewan McGregor and Eve Mavrakis, has been named the face of Celine's latest fragrance campaign.

The campaign imagery was shot by French photographer and Image Director of Celine, Hedi Slimane, who commented 'I wished to create a perfume about utopic adolescence, capturing an ideal of eternal youth. I called my new perfume for Celine Zouzou, an affectionate and child-like nickname that appeared in the last century to describe a young woman with short hair'.