French actor Pierre Niney has been announced as a brand ambassador for Lacoste.

A spokesperson for the French fashion label commented 'He is the perfect embodiment of Lacoste’s spirit and values, including elegance and daring, while maintaining, like the crocodile, a strong link with its public. Pierre Niney occupies an important place in the cultural landscape, particularly in that of his generation, by whom he is very much appreciated. We are proud to count him among the ambassadors of our company'.