Brazilian supermodel Gisele Bündchen stars in the spring 2024 campaign for Balmain, modelling the new Jolie Madame handbag.
The French fashion house shared campaign images on Instagram, posting 'An ode to love, an ode to icons. Introducing the Jolie Madame bag as seen on the iconic @Gisele for Balmain Spring 2024, lensed by @rafaelpavarotti_ in a vivid tableau of vibrant hues and delicate nuances'.