American rapper Lil Nas X co-stars with Camila Mendes, Lee Young-ji, and virtual influencer imma in a new campaign for Coach, Find Your Courage.

The ad is based in a virtual reality world, and a spokesperson for the American fashion house commented 'For us, imma is the perfect ambassador to tell this story because she is challenging the notion of what we consider "real" today. Her journey in our campaign takes us into a new world that pushes the boundaries of self-expression and inspires us along the way'.