British designer Daniel W Fletcher has been announced as the first ever Creative Director of Royal Ascot, curating the annual lookbook and Millinery Collective.

Fletcher commented 'I’m keen to encapsulate the rich heritage of the racecourse while embracing the unique dress codes, adding a contemporary twist to bring a flair that Ascot hasn’t seen before. For 2024, I want to inspire racegoers to push the boundaries with their own unique style and immerse themselves in the opportunity to embrace their own creativity'.