Riverdale star Charles Melton has been unveiled as the face of YSL Beauty's new men's fragrance, MYSLF.

The American actor commented 'Lending my voice for MYSLF is a natural extension of who I am as an individual and as a creative. YSL Beauty has created a fragrance that is bold, but subtle - embracing the competing confidence and vulnerability that I find innate as an actor. Together, I hope that we can inspire you to embrace your own edge and all parts of yourself'.