American social media personality and model Sofia Richie Grainge has been tapped as an ambassador for Tommy Hilfiger, following in the footsteps of personalities including George Russell, Damson Idris and Thiago Alcantara.

Richie Grainge commented 'Tommy is the godfather of Classic American Cool. His designs are the perfect canvas for playing with effortless style and building a wardrobe of timeless pieces. I am excited to co-create over the next years with someone who shares my passion for self-expression, enduring style and originality'.