Former Baywatch star Pamela Anderson has been unveiled as co-founder and owner of vegan and cruelty-free skincare brand Sonsie.

The Canadian actress commented 'People have been asking me to do skin care and beauty products since Baywatch days, but I just was looking at it going, "Well, is it sustainable? Is it cruelty-free?" And people used to think I was crazy back then. I’m glad I kind of held out this long and really found the right connection'.