American TV star Khloé Kardashian has teamed up with cosmetic company Luxe Brands to launch new fragrances in 2024.

Kardashian commented 'Doing the whole fragrance - picking the liquid, the colour, the bottle - I’ve experienced before, but I’m in such a different place in my life now. I’m older, I’m wiser. In business, I don’t look to loan my name out to someone. I’m really hands-on and controlling, which I take as a compliment, and this was the right fit'.