Burberry has enlisted personalities including Iris Law, Bukayo Saka, Damon Albarn, King Krule, Rachel Weisz, Son Heung-min, Jourdan Dunn and Stevie Sims to star in its spring 2024 campaign, shot by British fashion photographer Tyrone Lebon.

Daniel Lee, the brand's Chief Creative Officer, commented 'Ultimately we want to design things that people want to wear. There can be a few moments of British eccentricity in the collections, but I see Burberry as quite grounded. Classicism has to be the foundation'.