X Factor and Britian's Got Talent boss Simon Cowell has backed a new online streaming platform Lounges.

tv, which showcases the talent of rising content creators. Cowell commented 'I am proud to be involved with and to support Lounges.tv. You never know where the next great talent will emerge from and I really believe that creating as many opportunities as possible for talent to be discovered and to build their own fan bases is great for everyone'.