Manchester City striker Erling Haaland has been unveiled as an ambassador for Beats by Dre, starring in a new campaign for the brand, The King & The Viking, with American basketball player LeBron James.
Haaland commented 'I’m excited to join the Beats family, a brand that has long been a part of my pre-match routine as an athlete. Family is important to me, and this campaign and partnership really speak to that'.