American basketball legend Shaquille O'Neal has been unveiled as Reebok's president of the sport, with Allen Iverson also joining as vice president.

O'Neal commented 'Looking back on my career with Reebok and in basketball, this appointment means everything to me. It’s a reminder of where I’ve come from and what I’ve built. I’m just motivated to make an impact and bring the brand back to the place it belongs in basketball'.