Yellowstone star Cole Hauser has launched his own coffee brand, Free Rein Coffee Company, created in Texas and inspired by 'the true flavour of the cowboy country'.

The American actor commented 'With Free Rein, we're not only crafting a premium coffee experience, but also paying a heartfelt homage to the American Dream. As a nation built on dreams and aspirations, we want to inspire the go-getters, the dreamers, and the believers to fuel their pursuits'.