American comedian and stunt performer Steve-O has joined forces with canned water company Liquid Death to launch a limited edition line of voodoo dolls containing his own hair.

The brand broke the news on Instagram, posting 'Want to be part of Steve-O's first supernatural stunt ever? Well now you can! These 100% authentic voodoo dolls are handmade. Each contains a pouch of Steve-O's real hair plus ritual salts and has been activated by a real witch doctor. Anything you decide to do to the doll, Steve-O will actually feel!'.