Collaborations

Arnold Schwarzenegger joins forces with Lidl


29 08 2023

Terminator star Arnold Schwarzenegger has joined forces with Lidl to become a brand ambassador for the supermarket chain's Parkside DIY and gardening range.

The Austrian-American actor features in a humorous campaign for the range, and commented 'I'm here to talk about my tools for success. Everything I've ever built was because I had the power in the palms of my hands, just like you. A plan is only as good as the tools you use to execute it. Success means having the power to do it yourself'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.