Chelsea footballer Raheem Sterling has announced the launch of his new creative production agency, Playmaker Films, in collaboration with filmmaker and creative director Carly Cussen.

Sterling commented 'Part of the day job involves a lot of time on sets at video shoots for brands. Over time I was more and more interested in what was going on behind the camera. I'd worked with Carly on a number of projects, for brands like Gillette and Samsung, and I started to ask her questions about different aspects of the process. When it came to starting my own production company, she was the obvious choice'.