Sex and the City star Chris Noth fronts the new ICONICS collection for menswear brand Samuelsohn, donating profits to mental health charities.

The American actor commented 'It's an honour to partner with a company that has been in existence and supporting men for 100 years. On average, over six million men suffer from depression per year in the United States, and through this collaboration with Samuelsohn, we aim to raise awareness, drive positive change and provide support'.