Two time F1 champion Fernando Alonso has been unveiled as an ambassador for BOSS.
The Aston Martin driver commented 'I've long been a fan of BOSS and I'm thrilled to take on this new role as an ambassador within the larger scope of their sponsorship of the Aston Martin F1 TM Team. I look forward to working closely with the brand and representing what it means to be a true BOSS - both on and off the racetrack'.