Cheetos has tapped American singer Becky G as the face of its latest Deja tu Huella campaign, as the PepsiCo Foundation partners with the snack brand to provide 500 Uplift Scholarships to Hispanic students, to help them reach their full potential.

The Shower hitmaker commented 'It's so surreal that Cheetos - a family favourite - is sponsoring my fingertips so that we can help mi gente. Giving back and making positive change in my community is important to me, which is why this collaboration with Cheetos and the Deja tu Huella campaign was a no-brainer. It's helping open doors for so many young people to leave their mark on the world!'.