K-Pop group IVE have been unveiled as ambassadors for PUMA, starring in campaigns across Asia.

A spokesperson for the sports brand commented 'IVE is one of the representative K-pop girl groups, loved throughout the APAC region. We will be carrying out PUMA’s various campaigns throughout the APAC region with IVE, and we ask for your continuous interest and support in PUMA’s unique style with IVE’s charm added'.