British folk singer/songwriter Hak Baker has partnered with Sailor Jerry Spiced Rum to design a limited edition bottle of rum, inspired by his hit DOOLALLY.

Baker commented 'Rum quintessentially comes from the Caribbean, and Sailor Jerry entrusted me full creative control of developing a new label design, which I appreciated being a working class lad from east London. I also enjoy the brand’s real heritage, creative history and misfit personality'.