Luther star Idris Elba has announced the launch of his new marketing agency, SillyFace, in collaboration with the founder and CEO of Miroma Group, Marc Boyan.

Elba commented 'This new venture will give me the ability to create powerful marketing campaigns. Campaigns that will truly resonate and engage with the people I want to connect with. It will also allow me to share my knowledge and experience with other brands and co-create campaigns we’re all proud of'.