Sofia Richie Grainge has been unveiled as an ambassador for haircare brand K18, and will star in the brand's first TV campaign.
Richie Grainge commented 'Working with K18 feels like a full-circle moment. My stylist turned me on to the brand, and ever since then, it's all I use on my hair. My approach to hair care is definitely minimalistic. K18 makes styling my hair, and keeping it strong, simple'.